Exhibiting at BBC Gardeners' World Live is a specific, factual credential, and this business exhibited at the show in 2022. It is worth explaining plainly what that involves, because an exhibitor credit is often mentioned without much context for what actually sits behind it.

A conventional pool keeps water swimmable by killing anything living in it. Chlorine, or a salt-chlorinator that produces the same chemical, is dosed continuously to stop algae and bacteria taking hold, and the water is filtered mechanically to strip out debris. A natural swimming pond takes the opposite route. Instead of killing biological activity, it manages it. Marginal and submerged plants around the edges and in a dedicated planted zone take up the nutrients that algae would otherwise feed on, so algae is starved out rather than poisoned out. The water stays clear because there is less for algae to live on, not because anything in the water has been sterilised.

It is worth being deliberate about what not to lean on too heavily. A specific count of completed projects, a claimed number of years trading, or a stated service radius are all figures that are easy to present persuasively and hard for a homeowner to verify independently. None of those figures tells you whether a design will suit your specific garden. Credentials such as trade body membership, health and safety accreditation and environmental standards are more concretely checkable, and a portfolio's actual content, the variety, the explanation, the evident care in planting choices, tells you more about fit than any single number.

Used this way, a portfolio becomes a working document to interrogate rather than a gallery to admire. To review a portfolio of natural pond and garden design work directly, see Michael Wheat Ponds.

A pond, particularly a swim pond, is not a purchase most homeowners make more than once, which makes the research stage worth taking seriously. A designer's portfolio is usually the first real evidence a prospective client sees, and knowing how to read one properly is more useful than looking for a single headline number to settle the decision.

Next, look past the finished photographs to what is actually described about each project. Does the portfolio explain the design thinking, why a regeneration zone was sized a particular way, or why a swimming zone sits where it does, or does it show finished images with no explanation of the decisions behind them? A designer who can articulate the reasoning is generally a safer bet than one who can only show the result.