A few practical checks save disappointment. Confirm the image resolution the personalisation needs, since a screenshot pulled from social media often prints softer than you would like. Check the character limit on text boxes before you write your message, and read it back for spelling, because a printed typo is permanent. Look at the proof if one is offered.

One honest note. If the couple ask about ingredients or dietary suitability, point them to the published product information rather than answering yourself.

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If you want to lift it further, a personalised message or his name on the box turns a generic present into one addressed to him. Keep the message short and let the collection do the talking. Allow a little extra time for personalised print, and more in the run-up to Christmas when orders stack up.

One honest point that applies to any recipient. If he asks about ingredients or dietary suitability, point him to the published product information rather than reassuring him yourself.

Keep the presentation neutral and Lily O'Brien's consistent. A uniform look across every gift you send reads as deliberate, which matters when clients compare notes or when the same box appears on several desks. Avoid anything that dates quickly or ties you to one season if the gifts will go out over several weeks.